MOBILE MARKETING DEFINED
Mobile marketing is simply a new age marketing channel in which ads appear on the tablet, smart phone or any other mobile device. What makes it even more fascinating is the diversity of ads which could well be attributed to the fact that there is no fixed or standard format to date.
This could be attributed to the fact that styles and apps may vary and some may even be customized to specific customer needs.
THE MOBILE MARKEING STRATEGY
With the recent increase in the number of mobile devices and presence of statistics which indicate that more than 40% of the internet times is spent on mobile devices; it is critical that marketing strategies undergo a shift.
Thus the order of the day is that the option of ignoring the smart phone as a marketing tool is just not an option anymore.
ABOUT MOBILE MARKETING OPTIONS
An interactive marketing model, the delivery channel for mobile marketing may be as simple as a strategy to send out SMS Messages to even sending out targeted and relevant messages. To further elaborate the case in point: