As far as marketing is defined today it would be best described as the act of promoting and selling products or services and that will include market research and of course advertising. Media exposure, strategic use of the right slogans, package design innovation and celebrity endorsements are the cornerstone of an effective marketing strategy. This is not surprising considering the fact that traditionally the four P’s of marketing have been place, product, price and promotion.
The recent advent of technology in general and the internet in particular has ushered in an era where brick and mortar business is being fast replaced by the virtual online variant. Hence the conventional business address in an elite uptown locality is now being substituted by a virtual online website address.
Thus it is scarcely surprising that the conventional 4 P’s model is now being replaced with the more strategic online marketing model.
One of the most frequent queries that one encounters as a marketing consultant is as to who is to benefit from the online marketing procedure. The answer could not be simpler considering that the answer is: ‘everyone’. But of course it is not, it is
To further elaborate the case in point, regardless of whether you are a home business, individual entrepreneur or a corporate conglomerate, you will invariably need to invest in internet marketing as this would help you increase your visibility and potential customer base and thus take your business to the next level.
Thus regardless of whether you sell online or offline, you would definitely need online or internet marketing; as it is often connoted.
ONLINE MARKETING DEFINED
Typically, online marketing began as a website with some randomly placed banners to attract potential customers. In recent years the exponential growth in the number of websites that go ‘live’ everyday is enormous and with that of course the competition is on the rise. Thus evidently online marketing has now grown to overwhelming levels and gain its importance over the old world’s marketing strategies and has concurrently translated into a far more complex and effective marketing model. This model is known to adopt some or more of these strategies listed below:
WHAT WE HAVE TO OFFER
CREATING A WEBSITE
They are best utilized to create and communicate the brand identity of the neighborhood entrepreneur or the multi – location business house alike. The website that your designer creates for you could well have text and images in addition to voice and audio files for better impact and communicability.
Contrary to popular belief, your website may or may not sell products directly from the site.
SEARCH ENGINE OPTIMIZATION
With numerous websites being hosted and fading every single day, it is critical that your website continues to stay ahead of the competition and stays on top of the listings so that your potential customer can touch base with you.
It is not surprising that experts have now concluded that merely setting up or hosting a website is not enough. To keep it high in the page rankings it is important that the site is optimized by experts.
ONLINE MARKETING TOOLS
Some of the more popular online marketing tools are email marketing, press releases, article marketing, blog marketing and even social media marketing. The list is not finite by any stretch of the imagination considering that internet marketing tools continue to be researched and tested as an ongoing process the world over.