Search Engine Optimization – Defined
Contrary to popular belief search engine optimization is not a one-time investment. On the contrary SEO is an on-going process and periodic analysis and strategy adjustments are integral if the technique is to succeed.
Drive organic traffic to the website
Organic traffic is best defined as visitors who are directed to the site using natural methods like writing relevant content, creating back links to the site and most importantly using the right keywords.
Increased visibility on the internet so that potential customers touch base
The preferred option is to use white hat technology so that the results are sustainable although they may be perceptibly slower when it comes to visibility and speed. The technology is similar to organic traffic generation considering that content is created for humans rather than the engines and is then uploaded in the right places so that appropriate link building and back link generation occurs.
Increase the on–site conversion rates
The on-site conversion rate will significantly influence the search engines to rate well and upgrade positions.